

Chuck & Sandy Morris
Our company was started by Chuck in Atlanta, GA in December 1985. Having been involved in Sales & Marketing since graduating from college in January of 1970, Chuck was looking for a better way to help small family owned businesses reach their potential customers effectively & affordably. His quest brought him to a former Yellow Page salesman, like himself, who had created a Coupon Shopping Guide named Save-All Pages. Joining forces with his new mentor, Chuck successfully expanded Save-All Pages across North Atlanta. Chuck had finally discovered & implemented an affordable advertising program that truly worked for his clients. Creating five individual mailing zones of 20,000 Income Select Homes & Businesses & mailing each one every quarter (4 times a year). Business was booming! In August of 1990, Chuck returned home to attend his 25th Year Covington High School Class Reunion.
Realizing the importance of “friends & family” over the lure of the big city’s “fame & fortune”, Chuck sold his business to his mentor & moved back home 3 months later.
On New Year’s Eve of 1991, Chuck was introduced to an angel named Sandy by an old friend & on August 28th, 1992, they were married. According to Chuck’s very wise mother, she proclaimed that he had “finally found the best one in his own backyard.
” The Northshore was just starting to recover from the oil bust of the 80’s, so for 9 months in 1991, Chuck worked & trained with the largest direct mail company in the world, ADVO, Inc.
In January of 1992, Chuck found the Northshore in a new economy & The Magic was reborn. Today, over 37 years later, technology has taken us from printing & delivering our magazines on yellow newsprint with only red & black ink to an upscale, high gloss, full-color magazines.
Our mailing area covers affluent homeowners & businesses in Mandeville, Madisonville, Covington & Abita Springs. We print 38,000 – 40,000 magazines 9 times a year (every 5-6 weeks), mailing 34,000+ to named individual homeowners, another 3,000+ to business owners & distributing the rest through local businesses including the Tourist Commission, coffee shops, grocery stores & various other businesses.
Imagine having a Full Color, Hi-Impact Ad with Guaranteed Hand Delivery by the USPS to nearly 40,000 Affluent Homeowners and Businesses for less than 1¢ per mailbox. That’s over 108,800 potential buyers seeing and reading your advertising message over and over again for the five-six week shelf life of the magazines. Our readers thoroughly scrutinize our magazine an average of 3-5 times per issue which means your potential customers will see your message in Incentives more often in a 5-6 week period than any other single direct mail piece and for just a few more pennies per the piece, you can turn those direct mail ad impressions into an additional 8-16 repetitive ad impressions to the same audience online on Facebook, Instagram & Google Searches utilizing our FUSION Enhanced Marketing program. 80% of Sales Occur Between Your Ad’s 8th & 12th Visual Impression.

Chuck & Sandy Morris
Owner/Publishers
Background – Chuck
1965 Graduate Covington High School
1965 – 1970
BS in Business Administration
Major – Marketing
University of Southwestern LA
1970 – 1973
Store Manager – Goodyear Tire & Rubber Co, Miami, FL
1973 – 1980
Agency Sales Manager – Lincoln Nation Life Ins Co, Miami, FL
1980 – 1981
Managing Partner – IREX Premium Finance Co, Miami, FL
1981 – 1982
Outside Sales – Southern Bell Yellow Pages, Miami, FL
1982 -1983
VP Public Relations – Inaugural Miami Grand Prix, Miami, FL
1983 – 1986
Sales Manager – Marcoa Publishing, Inc., Eastern U.S.
National Publisher of Chamber of Commerce &
Military Base Directories
1986 – 1990 Began as The Ad Works Marketing Group, Inc. Publisher of Direct Mail Coupon Shopping Guides
Atlanta, GA
1990 – Present Currently Incorporated as Incentives LA, Inc. Publisher Direct Mail Coupon Shopping Guides
Covington, LA
Community Activities & Awards Include:
1977 – 1978 Coral Gables Jaycees – Treasurer
1977 – 1978 Coral Gables Jaycees – Officer of the Year
1978 – 1979 Coral Gables Jaycees – Internal Affairs Vice President
1979 – 1980 Coral Gables Jaycees – Board of Directors
1980 – 1981 Coral Gables Jaycees – Robert L. Searle Award
Outstanding Leadership Award
1981 – Coral Gables Jaycees – Chairman
JCI North American & Caribbean Conference
1981 – U.S. Jaycees – Chairman
JCI International Conference
1981 – Presented Key to the City of Coral Gables, FL
1981 – 1982 Coral Gables Jaycees – President
1981 – 1982 Coral Gables Chamber of Commerce – Board of Directors
1982 – 1983 Coral Gables Jaycees – Chairman of the Board
1982 – 1983 Coral Gables Jaycees – W.L. Philbrick Award
Chairman of the Year “The Breeze” Chapter Newsletter
1982 – 1983 Florida Jaycees – 1st Place State Chairman of the Year
“The Breeze” Chapter Newsletter
1982 – 1983 U.S. Jaycees – 3rd Place National Award
Chairman of the Year “The Breeze” Chapter Newsletter
1993 – St Tammany West Chamber of Commerce –
Founding Ambassador Committee and Chairman
1993 – St Tammany West Chamber of Commerce –
Member of the Year Award
1995 – St Tammany West Chamber of Commerce – Treasurer
1995 – Leadership St Tammany West – Founding Board of Directors
1996 – St Tammany West Chamber of Commerce –
Chairman of the Board
1997 – Leadership St Tammany West – Graduate