Most of our advertising in Incentives is done between mid-August to the end of November. Within that time period, we average 400 – 600 coupons per issue and consider the investment we make in that advertising as business building. Because Chuck & Sandy are community-minded and promote local businesses, who advertise in Incentives, our customers are locals who have never enjoyed our shop previously. When people come in and use coupons from Incentives they always spend more. We consider our advertising in Incentives as free. We used to do Groupon, but have dropped that because Incentives is so much better.